FIRE-UP BRAND

Register

Fire-Up Brand

Two Day Workshop

Fire-Up Brand

Two Day Workshop

Instructor

Marie Antonette Waite

Your Brand Should Do More Than Look Good. It Should Create Opportunities.

September 17–18, 2026 | Escondido, California
 
The International Wealth Builders Association is excited to share an upcoming opportunity for entrepreneurs, business owners, professionals, speakers, real estate professionals and emerging leaders who are ready to strengthen how they are positioned in the marketplace.
 
The Fire-Up Brand™ 2-Day Workshop is an intensive, hands-on brand development and media experience designed to help participants gain greater clarity around who they are, what makes them valuable, how they should be positioned, and how to communicate that value to the people they want to reach.

DAY 1 — BRAND STRATEGY & POSITIONING

Thursday, September 17 | 10:00 AM–5:00 PM
 
This is not a day of simply sitting and listening. Participants will work through their brand positioning in an interactive environment, receive feedback, examine their existing assets and identify what may be missing from the way they currently present themselves.
 
We will explore:

 

  • Brand identity and positioning
  • Defining your unique value
  • Identifying the audience and opportunities you want to attract
  • Creating stronger messaging
  • Evaluating your existing media and marketing assets
  • Building credibility and visibility
  • Understanding how you can become more marketable for media, speaking, partnerships and business opportunities
     
The day concludes with an opportunity to continue building relationships during Happy Hour from 5:00–8:00 PM.
 

DAY 2 — MEDIA PRODUCTION

Friday, September 18
 
Now we take the strategy and begin turning it into actual brand assets.
 
10:00 AM–12:00 PM — Professional Video Filming
 
Participants will have the opportunity to create professional video content that can be used to introduce themselves, communicate their expertise and strengthen their digital presence.
 
1:00–5:00 PM — Professional Photo Session
 
Participants will take part in a professional group photo session and receive their digital photographs for future branding, marketing, media and promotional use.
 

WHY FIRE-UP BRAND™?

Sometimes the difference between being overlooked and being considered for an opportunity isn't experience.
 
It's POSITIONING.
 
You may already have the knowledge.
 
You may already have the accomplishments.
 
You may already have the relationships.
 
But are people able to quickly understand your value?
 
Fire-Up Brand™ was created to help shorten the learning curve and bring together strategy, positioning, visibility and professional media assets in one focused experience.
 

LOCATION

The Centre at Lexus Escondido
1205 Auto Park Way
Escondido, California
 
Lunch will be held at Vintana Wine + Dine, located at The Centre.
 

INVESTMENT

$3,000 per participant
 
This is an intentionally intimate workshop experience so participants can receive meaningful interaction, feedback and attention throughout the two days.
 

INTERESTED IN PARTICIPATING?

We would love to learn more about you, your business and what you are looking to accomplish with your brand.
 
Your experience has value.
Your knowledge has value.
Your relationships have value.
 
Now let's make sure your brand communicates it.
 
Marie Antonette Waite

Marie Antonette Waite

Instructor

Discover the transformative power of personal branding with Marie Antonette Waite as she illuminates readers with insights from her dynamic speaking events. 

Build Your Name... Build Your Brand... Build Your Legacy...

Whether you’re a seasoned entrepreneur or just starting, Marie’s expertise and guidance will help you create your legacy!

As the author of various books including her newest Who Do You Think You Are? Build Your Name, Build Your Brand, Build Your Legacy, Marie Antonette Waite is a wonder woman in the worlds of real estate, investment, healthcare, and fashion. With a legacy of success as the Founder and CEO of Finest Women in Real Estate and Fire-Up Connect, Marie has curated a journey of motivation and inspiration.

Learn The Secrets of
Marie Antonette Waite's
Branding Strategy

Networking

Unique Positioning

Pull Marketing

Business Resources

Business Connections

"Marie’s approach to branding is comprehensive and creative. She sees, and has others see, all the facets of who you are and how to represent yourself. This is vitally important as each of us sees the world, and others, through our own unique blend of filters and lenses. Marie is herself a testament to her own strategies. Never have I seen such a diverse group of individuals attracted to anyone so closely as Marie Waite."

Jim McLaughlin

Transformational Business Consultant
Effective Action Consulting LLC

"Marie’s commitment to providing diverse opportunities for connection is truly commendable. Whether through networking events or personalized awards ceremonies, she consistently goes above and beyond to create environments where entrepreneurs and investors can extract immense value. In summary, working with Marie has not only elevated my professional standing but has also broadened my network in ways I couldn’t have imagined. Her dedication, enthusiasm, and knack for connecting people make her an invaluable asset for anyone looking to take their business to the next level. I wholeheartedly recommend Marie as a branding expert and a strategic partner in success."

Kathy Scalzo

Money Mentor
KNB Capital Strategies

"I’ve gotten to know Marie very well in a short period of time. I couldn’t be more impressed with her level of professionalism and commitment to excellence. I joined her Fire Up Connect group which is filled with a solid group of diverse entrepreneurs cutting across a variety of industries. She is a very giving person and has already connected me with multiple business opportunities. I highly recommend Marie’s groups (Fire Up Connect and Finest Women in Real Estate) for networking, personal, and professional development of one’s business." 

James Watson

Sales Consultant
Sales Catapult

"When I received this book in my hands, I was involved in a million things. What made me stop and read it? The other million but wise things that Marie had to share to “Build Your Name, Build Your Brand and Build Your Legacy”. Simple but eloquent; short but direct, this books teaches you to show compassion, display genuine interest in others’ saga of life, and always contribute to the hearts of others. In the depiction of the copy, the author didn’t forget to leave her messages: never stop learning, motivate others, and assist as much as you can to those who need a hand to hold on to and an ear to listen to the queries and concerns of others. Definitely an A+ in my library of phenomenal books." 

Laura M. Sanchez-Ramírez, MA

Author

"I enjoy reading Marie's insights and pro tips on building your own brand. A fantastic book every aspiring person should read and reread. Whether you are an entrepreneur or an investor or in sales, or just want to grow yourself into a better version of you, this book provides that practical road map and will help you see the difference from day one!" 

Zoe

Amazon Book Review

Hear What People Are Saying!

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Marie Antonette Waite

Finest Women In Real Estate CEO and Founder of the Fire-Up Connect Business Networking Group

Marie Waite is a businesswoman, entrepreneur and community leader. She is an expert in practical and effective marketing for self-employed professionals and business owners, and uses her expertise and unique programs to help specially selected real estate agents stand out as the Finest Women in Real Estate.